Joshua K Jackson shoot for the new Xiaomi 14 phone

A view from above of a street with a bicycle lane, where two cyclists are riding, casting their shadows on the sidewalk and street. The image includes a street sign, yellow double lines, and a traffic light.
A woman standing outdoors holding red heart-shaped balloons, wearing a brown sweater and blue jeans, with a building with large columns in the background.
A person holding an orange umbrella outdoors near a fountain with steam rising, surrounded by trees and buildings.
A man wearing a black hat, sunglasses, and a black long-sleeve shirt walking along a white brick wall, casting a shadow.
A woman with brown hair wearing a gray sweater and blue jeans holding red heart-shaped helium balloons standing outside near a red British telephone booth.
A person holding an orange umbrella standing outdoors amidst mist, with trees and buildings in the background, and the sun shining through.
Cityscape view through a balcony, showing tall modern buildings, trees, and a partly cloudy sky.
A woman with blonde hair wearing black sunglasses and a black pinstripe blazer, holding a large bouquet of red roses, standing against a stone wall in sunlight.
Person holding an orange umbrella outdoors on a sunny day, with trees and a brick building in the background.
A woman with blonde hair and glasses standing on a city sidewalk, shielding her eyes from the bright sunlight with her hand. She is wearing a light-colored shirt and has a black strap bag over her shoulder. The background shows other pedestrians, bui
A man wearing sunglasses, a green t-shirt, and blue jeans is standing on a street at sunset, holding a black umbrella and looking at his phone. Behind him is a colorful building with a blue sign, brick wall, and some red and green panels. Shadows are
A woman holding red heart-shaped balloons standing in front of tall yellow columns at a building with large windows.

Joshua K Jackson for Xiaomi 14

It was great to work with street photographer Joshua K Jackson on a new campaign for the Xiaomi 14 phone. The brief was to create a film showcasing how the phone performed shooting in Golden Hour light, not easy in London in October, but we were fortunate enough to catch a couple of late, sunny end-of-summer days.

Joshua was a pleasure to work with and is a genuinely great photographer well worth checking out. The film itself was shot by Phil and Rupert at Phix Films.